Social Media Marketing Masterclass
| Start Date | End Date | Venue | Fees (US $) | ||
|---|---|---|---|---|---|
| Social Media Marketing Masterclass | 17 May 2026 | 21 May 2026 | Dubai, UAE | $ 3,900 | Register |
| Social Media Marketing Masterclass | 20 Sept 2026 | 24 Sept 2026 | Kuala Lumpur, Malaysia | $ 4,500 | Register |
Social Media Marketing Masterclass
| Start Date | End Date | Venue | Fees (US $) | |
|---|---|---|---|---|
| Social Media Marketing Masterclass | 17 May 2026 | 21 May 2026 | Dubai, UAE | $ 3,900 |
| Social Media Marketing Masterclass | 20 Sept 2026 | 24 Sept 2026 | Kuala Lumpur, Malaysia | $ 4,500 |
Introduction
The Standard Social Media Marketing course is designed to provide participants with an overview of everything you'll need to know to understand and implement a social networking marketing plan. We'll teach you how to set up accounts on the most popular sites, how to avoid the top beginner's mistakes, and how to sculpt your strategy to find your niche on the social side of the web.
Objectives
- Appreciate the differences between small and large firms.
- Define and explain the terms and concepts addressed in the course.
- Understand how to prepare and evaluate a business plan.
- Appreciate the challenges that growth creates for small firms.
- Evaluate a small firm’s strategy and determine what activities need to be changed using the focus concept
- Demonstrate how the focus concept integrates and aligns a small firm’s choices so that actions in one activity are consistent with its activities in other areas.
- Develop an interest and enthusiasm for the study of Marketing in relation to SME business organizations.
- Develop a critical understanding of SME organizations and their ability to meet society’s needs and wants through Marketing.
- UnderstandandexplorethesignificantrelationshipbetweenSMEMarketing and the long term success of any SME business.
- Generate enterprising and creative marketing solutions to business problems and issues
- Understand the relationship and links between the theory and practice in marketing and the recent development of both marketing ideas and applications within the wider global, social and economic contexts.
- Acquire a range of relevant marketing, business, and generic skills, including decision making, problem-solving
Understanding, Knowledge, and Cognitive Skills
Training Methodology
This is an interactive course. There will be open question and answer sessions, regular group exercises and activities, videos, case studies, and presentations on best practice. Participants will have the opportunity to share with the facilitator and other participants on what works well and not so well for them, as well as work on issues from their own organizations. The online course is conducted online using MS-Teams/ClickMeeting.
Who Should Attend?
The Certificate in Social Media Marketing course targets:
- Entrepreneurs and Business owners willing to integrate Facebook, Instagram, Twitter, LinkedIn, Snapchat & Pinterest as part of their marketing strategy
- Seasoned marketers wishing to increase their Social Media marketing skills including creating a community of engaged followers and customers
- University students or fresh graduates willing to work in the field of Social Media
- Individuals with no previous experience who wish to start a career as Social Media community managers
Course Outline
Industry Overview: Social Media + Web 2.0
- Our Definition of Web 2.0
- Our Definition of Social Media
- Canada & US Usage Statistics
The Social Media Boom
- Web Trends + Social Media
- All to One, One to All Conversation
- Initiating and Participating in Engaging Conversations
- Future Social Marketing Opportunities
Online Social Networks
- Introduction to Facebook, Twitter, YouTube, Flickr, and Foursquare
- Niche Networks for Your Website
- Finding ‘Friends’ On Social Networks
Really Simple Syndication (RSS)
- Definition of RSS
- RSS Power
- Syndicating Content
- Syndicating Ads (Adsense, Feeds, etc.)
- Examples

