SME Market Understanding Training

Introduction

Attendees will be expected to study and understand marketing theory and practice, and more importantly, learn how to apply their marketing knowledge and skills to real-life problem-solving situations by creating marketing action plans for SME organizations.

• To provide Attendees with a managerial framework for decision-making in an SME
• To extend the knowledge and understanding of Attendees in the study of SMEs
• To examine the unique issues relating to the operation and management of an SME

Objectives

Understanding, Knowledge, and Cognitive Skills

• Appreciate the differences between small and large firms.
• Define and explain the terms and concepts addressed in the course.
• Understand how to prepare and evaluate a business plan.
• Appreciate the challenges that growth creates for small firms.
• Evaluate a small firm’s strategy and determine what activities need to be changed using the focus concept
• Demonstrate how the focus concept integrates and aligns a small firm’s choices so that actions in one activity are consistent with its activities in other areas.
• Develop an interest and enthusiasm for the study of Marketing in relation to SME business organizations.
• Develop a critical understanding of SME organizations and their ability to meet society’s needs and wants through Marketing.
• UnderstandandexplorethesignificantrelationshipbetweenSMEMarketing and the long term success of any SME business.
• Generate enterprising and creative marketing solutions to business problems and issues
• Understand the relationship and links between the theory and practice in marketing and the recent development of both marketing ideas and applications within the wider global, social and economic contexts.
• Acquire a range of relevant marketing, business, and generic skills, including decision making, problem-solving

Training Methodology

This is an interactive course. There will be open question and answer sessions, regular group exercises and activities, videos, case studies, and presentations on best practice. Participants will have the opportunity to share with the facilitator and other participants on what works well and not so well for them, as well as work on issues from their own organizations. The online course is conducted online using MS-Teams/ClickMeeting.

Who Should Attend?

• General managers and regional managers
• Heads of regional businesses and branches
• Managers in branches responsible for SME banking
• Experts responsible for sales and distribution
• Managers from credit departments and risk management
• Experts responsible for corporate strategy and planning
• Banking and strategy consultants
• Human resources and training
• General managers and regional managers Heads of regional businesses and branches Managers in branches responsible for SME banking Experts responsible for sales and distribution Managers from credit departments and risk 

Course Outline

Key Topic Areas:

• SME Markets| SME Marketing| Marketing Theory & Practice |Marketing &Planning | SME Marketing Plans| Case Studies |Creatively Adapting to Change
• Attendees will be introduced to the importance of the SME (Small Medium Enterprise) market to the Global Economy. Understand and explore the significant relationship between SME Marketing and the long term success of any SME business.
• Attendees will be expected to study and understand marketing theory and practice, and more importantly, learn how to apply their marketing knowledge and skills to real-life problem-solving situations by creating marketing action plans. Marketing is constantly evolving and it is important to understand that managing change in the SME market is a key element to its long term success. The course will focus on preparing marketing Attendees to meet that challenge.
• Contemporary SME issues in Marketing and consumer behavior will be explored to better understand the relationship and links between the theory and practice in marketing and the recent development of both marketing ideas and applications within the wider global, social and economic contexts.
• Topics to be discussed
• What is an SME?
• Characteristics of SMEs & entrepreneurs.
• Nature of SME Marketing in relation to marketing theory.
• The life cycle stage of SMEs.
• Social Media Marketing.
•  Internet Marketing.
• Email Marketing.
• Telemarketing.
• Sponsorship.
•  Advertising.
• Events & Exhibitions.
• PR/Blog/Networking.
• Relationship Marketing.
• Marketing objectives, strategy and action plans.