Social Media Marketing and Networking Training

Start Date End Date Venue Fees (US $)

Social Media Marketing and Networking Training

Introduction

In a digital world dominated by virtual social interactions, the “Certificate in Social Media Marketing” course provides you with invaluable skills that are needed more than ever. It’s not enough for established or new businesses to simply publish product posts on Facebook or Twitter; marketers nowadays must command attention, craft relevant informational content that delivers real value, and build a loyal community of engaged followers and prospects.

The CSMM course will help you create and execute powerful social media plans and cost-effective advertising campaigns that unlock massive brand awareness and drive tangible online sales. Most importantly, you’ll learn to develop a robust underlying social media strategy to focus your time, efforts, and budget—so that social media doesn’t turn into a chaotic free-for-all.

Objectives

    By the end of the course, participants will be able to:

    • Brainstorm, create, and execute an effective social media strategy
    • Design, write and publish engaging posts on social media
    • Build and effectively communicate with a community of engaged followers
    • Create, manage and optimize cost-effective ads on Facebook, Instagram, Twitter, Linkedin, Pinterest & Snapchat
    • Work with advanced advertising features including lookalike and custom audiences
    • Read, analyze and interpret various social media analytics
    • Compute and analyze a number of important social media metrics
    • Create and interpret social media activity reports including conversion tracking
    • Participants will have the chance to work on real case studies including regional and international companies.

Training Methodology

This is an interactive course. There will be open question and answer sessions, regular group exercises and activities, videos, case studies, and presentations on best practice. Participants will have the opportunity to share with the facilitator and other participants on what works well and not so well for them, as well as work on issues from their own organizations. The online course is conducted online using MS-Teams/ClickMeeting.

Who Should Attend?

  • Entrepreneurs and Business owners willing to integrate Facebook, Instagram, Twitter, LinkedIn, Snapchat & Pinterest as part of their marketing strategy.
  • Seasoned marketers wishing to increase their Social Media marketing skills including creating a community of engaged followers and customers.
  • University students or fresh graduates willing to work in the field of Social Media.
  • Individuals with no previous experience who wish to start a career as Social Media community managers.

Course Outline

Social Media Marketing Foundations

  • Latest social media trends & stats
  • How to plan and execute a successful social media strategy
  • Working with buyer personas

The Key Stages of Social Media Marketing

  • Social media research & monitoring best practices
  • Social media writing best practices
  • Useful social media design tools

The Key Stages of Social Media Marketing (2)

  • Social media publishing best practices
  • Social media reporting best practices

Engagement Techniques for Social Media

  • Key definitions
  • Engagement best practices
  • Social media influencers’ outreach

Facebook Marketing (1)

  • Introduction
  • Working with profiles and pages
  • Facebook posting best practices

Facebook Marketing (2)

  • Introduction to the Facebook Ads Manager
  • Custom audiences
  • Lookalike audiences
  • Conversion pixels and conversion tracking
  • Live demo

Instagram Marketing

  • Introduction
  • Business profiles on Instagram
  • Instagram posting best practices
  • Advertising on Instagram
  • Live demo

Twitter Marketing

  • Introduction
  • Working with Twitter accounts
  • Tweeting best practices
  • Advertising on Twitter
  • Live demo

Snapchat Marketing

  • Introduction
  • Filters and Snapchat features
  • Snapchat best practices
  • Advertising on Snapchat
  • Live demo

Linkedin Marketing

  • Introduction
  • Linkedin features
  • Linkedin posting best practices
  • Advertising on Linkedin
  • Live demo

Pinterest Marketing

  • Introduction
  • Pinterest features
  • Pinterest pinning best practices
  • Advertising on Pinterest

Accreditation

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